What is opportunity prioritization?
Overview
Opportunity prioritization is the process of comparing the opportunities you've identified and deciding which problems to solve first — using a consistent set of criteria so the decision is transparent and repeatable.
In TheyDo, opportunities are scored across three dimensions and then visualized in a matrix to see which ones rise to the top.
Why it matters
Without prioritization, it's easy to end up with a long list of problems and no clear path forward. A shared framework helps you:
- Focus effort on the problems most worth solving
- Align stakeholders across CX, Product, Ops, and leadership — so decisions aren't driven by who has the loudest voice
- Increase confidence that the solutions you build address high-value problems
- Make tradeoffs visible between quick wins and bigger bets, which speeds up planning and roadmap conversations
How it works in TheyDo
Opportunities in TheyDo are scored using the three lenses of innovation:
- Customer value — how much the customer experience improves if this problem is solved
- Business value — how much it benefits the business (revenue, cost reduction, risk, strategic fit)
- Effort — how difficult or costly it is to implement
Once scored, you can compare opportunities in the Opportunity Matrix — a two-axis view that makes it easy to spot top candidates, bigger bets, and what to deprioritize.
If the default lenses don't fit your org, admins can configure custom scoring criteria instead.
When to use it
Opportunity prioritization is most useful when:
- You have a backlog of opportunities and need to decide what to work on next
- You're preparing for quarterly planning or roadmap conversations
- You want to align multiple teams or stakeholders on shared priorities
- You're ready to connect opportunities to goals or start assigning solutions