What is the Opportunity Matrix?

Overview

The Opportunity Matrix is a visual view in TheyDo that lets you compare opportunities against each other using two scoring axes. It helps your team see at a glance which opportunities are worth prioritizing, which need more investment, and which to set aside for now.

How it works

The matrix plots opportunities on a two-axis grid based on their prioritization scores. Both axes are fully configurable — you can assign any input or computed score to either axis using the dropdown selectors.

Two preset axis pairs are available as starting points:

• Customer Value vs Business Value (default) — see where opportunities deliver value across both dimensions, before effort comes into the picture.
• Value vs Effort — useful for making final prioritization calls. Value is a computed score (weighted average of Customer Value and Business Value), so this view gives you a single value measure against the effort required.

The matrix itself is a Cartesian plane — there are no named quadrants in the UI. You can add an optional center line divider to split the view into sections, but how you interpret the quadrants is up to you and your team.

When to use it

Use the Opportunity Matrix when you're ready to make prioritization decisions across a set of opportunities — for example, during a planning session or when aligning stakeholders on what to tackle next.

It works best when you've already filtered to a focused set. Comparing all opportunities at once tends to create noise rather than clarity.