TheyDo named a Leader in the Forrester Wave™

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Drive value through every interaction

From discovery to delivery, use journey management to 
reduce friction, grow loyalty, and drive real business 
outcomes—online and in store.

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Align store and
digital experiences

From e-commerce to in-store visits, TheyDo helps unify journeys across all touchpoints. Spot what’s broken, optimize what works, and act on real insight—not guesswork.

Data dashboard showing insights: a graph, statistics, and text boxes on marketing, sales, and product discovery, connected by dotted lines.
eliminate-blindspots

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Eliminate blind spots across digital and store journeys

Stop blaming the other team - Unify ecommerce, in-store, and support data to see the full customer journey—not disconnected moments.

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Turn experience gaps into business outcomes

Link low NPS, cart abandonment, and ticket volume to journey-level actions that deliver measurable value.

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Deliver measurable value across the retail journey

Reduce friction, boost loyalty, and connect every improvement to measurable business outcomes.

15%

Cart abandonment

Reduced by fixing checkout and UX issues

20%

Support volume

Achieved by reducing thw “where is my order?” (WISMO) contacts

30%

Repeat purchases

Increased sales to existing customer through post-purchase journeys

25%

NPS improved

NPS improved through teams understanding the context behind the numbers

Understand what people experience in real time

Use TheyDo to align product, CX, and operations around shared journeys—powered by data and designed to deliver value.

Bring together data from Shopify, GA4, Medallia, Zendesk, POS, returns, and fulfillment—all in one place.

See the full story behind every drop-off, complaint, or ticket. Go beyond dashboards.

Use AI to surface the most urgent, expensive, or high-impact experience gaps—then act with confidence.

Measure how journey changes impact AOV, CSAT, conversion, or churn—so you know what to scale.

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Screenshot of a Lifecycle Framework dashboard displaying columns for Awareness and Consideration with insights, opportunities, and metrics.

Retail-ready templates and collaborative workspaces

Launch faster with prebuilt journeys for discovery, checkout, fulfillment, and returns—complete with steps, touchpoints, pain points, and opportunities. Customize them to your brand, plug in real data, and collaborate across teams in one shared workspace. Whether you’re solving specific issues or scaling journey management across the business, TheyDo helps you deliver consistent value—faster.

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FAQs

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For retailers who need to
drive more value

Because knowing the journey isn’t enough. Ready to turn insights into impact?

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