Get the full story behind every touch point
Trusted by world-leading brands
Mine & Map journeys
Uncover insights from data across journeys
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Automate your workflow to map customer journeys. Continuously discover insights and rank priorities to drive meaningful outcomes.
Enjoy a seamless UI designed for everyone. Effortlessly map customer journeys with a workflow that feels natural and easy to use.
Share customer insights across departments, ensuring everyone works together with a unified view of the journey.
Journey Framework
Unify all data in a structured journey framework
Position qualitative, quantitative, and delivery data to cut through the noise. Scale customer-centricity with a journey-based approach.
Use L0, L1, and L2 journeys in a structured framework to simplify and collaborate on complex customer journeys.
Align performance metrics with insights in a unified framework, directly connecting data and decision-making.
Use flexible filters and views to explore details effortlessly, uncovering the exact insights you need within TheyDo.
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Reveal opportunities
Find business value hiding in your journeys
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Turn insights into actionable opportunities that empower you to drive real business value and make meaningful improvements.
Use default and custom attributes with adjustable weights to tailor opportunity scores, aligning them with your unique business drivers.
Easily identify opportunity owners within journeys, streamlining follow-ups and ensuring progress with the right teams.
Journey management and custom scoring link initiatives to business goals, ensuring every opportunity drives measurable value.
“The time savings in creating insights are significant. The ability to validate hypotheses with research data and continuously enrich insights over time is especially valuable. Additionally, summarizing insights across journey hierarchy levels helps us maintain consistency.”
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Grace de Athayde
CX Strategist - Customer Journey Ops Lead
Journey AI
Unleash the power of AI on all qualitative data
Apply AI to your unstructured qualitative data, seamlessly mining, mapping, and managing it in one unified platform—turning scattered information into meaningful action.
Prioritize value
Decide how customer and business goals align
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Surface top opportunities from your journeys, link them to business goals and know who’s working on what.
Connect insights to solutions within a logical framework, enabling transparent value tracking from discovery to delivery.
Act on insights by linking solutions back to their source data, ensuring every outcome is traceable and value-driven.
Deliver impact
Track results across all teams and journeys
Answer every executive's key question: which initiatives truly moved the needle on your most important metrics?
Provide a unified overview aggregating all journey data, activities, insights, opportunities, and solutions—making it easy for executives to consume and share.
Connect your metrics to the underlying context, transforming raw numbers into meaningful, actionable narratives.
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Industries
Powering faster decision-making across industries
Security
Trusted and secure for the enterprise
ISO 27001 and GDPR compliant
Role-based access controls
No data sharing
Own your data
“When managing a large number of journeys and the associated improvement measures, TheyDo saves the teams involved up to 40% of their working time.”
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Stefan Wörnle
Senior Manager Global Customer Experience MMS
