TheyDo named a Leader in the Forrester Wave™

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Drive more value from the ownership journey

Journey management helps automotive brands 
optimize experience across sales, service, and 
mobility—from lead to loyalty.


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ford
Polestar
Scania
GM
volvo

Connect everything from the cars to digital tools and dealer networks

Customers expect seamless experiences between online research and physical showrooms. TheyDo maps the full journey to uncover gaps.

A dashboard with charts and cards showing showroom sales data, customer experience, and marketing insights with icons and interconnected lines.
Flowchart demonstrating processes and goals in Marketing, Sales, and CX, with a highlighted progress bar labeled "HMW reduce the friction."

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Improve EV onboarding and confidence

Identify verification friction and optimize steps where customers abandon the application process.

Flowchart showing "Vehicle purchase consideration" and "Ownership lifecycle engagement & retention" leading to "HMW simplify digital service" task.

Fix service pain points post-purchase

Address delays, drop-offs, and gaps in maintenance and loyalty workflows.

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Reveal high-impact experience gaps

Boost EV adoption, reduce churn, and convert more leads by fixing key 
journey blockers.

25%

Increase in upsells

from improved financing and delivery journeys

30%

Better EV adoption

with clear digital-first onboarding flows

18%

Reduced service churn

by resolving friction in post-sale maintenance

12%

Reduced lead-to-sale conversion

through smarter pre-purchase journeys

Deliver measurable outcomes at scale

Automotive journeys reveal high-value moments across ownership. Brands that manage them strategically unlock loyalty, revenue, and advocacy.

Bring CRM, dealer, and post-sale inputs into one view.

Mange the journeys from pre-purchase to trade-in

Focus on handovers, service, or digital experience pain points - see where the process breaks across different channels.

Seamlessly tie experience changes to revenue and retention.

Logos and terms like "Dealer data," "CRM," and "Post-sale" surround a central "t" icon. Arrows connect elements, indicating integration.
User interface showing a "Lifecycle Framework" with columns for "Awareness" phase, cards detailing opportunities, insights, and metrics on engagement.

Start your engines, retail ready templates

Use tailored journeys for EV onboarding, lease renewal, aftersales recovery, and handoff coordination—aligned to omnichannel car buying and service models.

More than directions FAQs for Automotive

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Put every mile 
to work

Because ownership is more than a sale
Discover how journey management builds automotive loyalty.

Cars in a showroom surrounded by text bubbles: "Support logs," "Surveys," "Data reports," "Feedback," "Research synthesis," "Transcripts."