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forresterWave Leader

Experience context shouldn’t live in 50 different systems

TheyDo is the Experience Context Platform. The structure that turns scattered data into the customer context every team can rely on and AI agents can reason over.

Dashboard with charts and sections, including a bar graph on member feedback, credit card issues, and a digital assistant prompt.
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The AI platform behind every
customer-grounded decision

Build context

Connect data, journeys, research, and operational signals into one source of truth.

See how context is built →
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Meet TheyDo Agent.
The AI grounded in customer journeys

UI display showing a retail banking customer lifecycle with data analytics, survey insights, and user journey stages on a digital platform.
Build context

Connect scattered data to one customer journey

TheyDo Agent aligns business KPIs, voice of the customer data, and customer interactions to the journey CX teams build. Insights stay current, traceable and grounded in real customer moments.

Screenshot of a Qualtrics data analysis interface detailing customer feedback on card issues, with a focus on CSAT and process improvements.
Deliver intelligence

Prioritize the roadmap with shared customer context

TheyDo Agent reasons over your end-to-end experience and business metrics. Every team prioritizes from the same view of the customer.

Screen showing a debit card support summary with stats below target and satisfaction at 35.2%, highlighting customer pain points.
Track impact

Tie every initiative to measurable customer outcomes

No more guesswork. TheyDo Agent reasons over customer context and business priorities, so every initiative ties back to real evidence.

Discover what TheyDo Agent can do for your business

Use cases

From customer experience
to business outcomes

Line graph showing trends for card renewal process over time, highlighting issues in card support calls with 12 opportunities for improvement.

Prove the value of CX

Connect CX work to revenue, retention, and cost. Defend budget with evidence.
Flowchart showing L1 Member renewal with three issues: auto-renewal, change difficulty, price increase. Status: Validated, To review, In progress.

Solve customer issues at the source

Trace avoidable calls to the journey moment that caused them. Remove the source, not just resolve the call.
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Stacked bar chart titled "Opportunities by step" showing stages from "Plan the t..." to "Book addi...," with segments for New, Open, In progress, and Solved.

Prioritize product investments

Customer pain × business impact, on one ranked list. Product, CX, and design ship from the same evidence.

Three overlapping customer lifecycle dashboards for Global, EMEA, and APAC, showing metrics like brand awareness and onboarding completion.

Run a multi-market
experience program

One journey framework across every market. Stop rebuilding what already works.
Dashboard showing metrics for "Insur Active" with NPS and CSAT scores, insights on brand voice, and feedback analysis.

Scale a multi-brand
experience operation

Ship one journey discipline across every brand. Shared standard, distinct brand identity.
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Soon

TheyDo MCP

TheyDo MCP gives AI platforms secured, governed access to TheyDo’s unified experience data, journeys, logic and agent.

It's the foundation that enables TheyDo and external AI systems, like Copilot, ChatGPT or Claude, to work together seamlessly and safely. 

CX teams already delivering on their business goals

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Ready to make every decision customer-grounded?

4,000+

hours saved

36%

efficiency lift

5x

time to value

90%

shorter time-to-decision