TheyDo named a Leader in The Forrester Wave™: Customer Journey Management Platforms
TheyDo's emphasis on proving ROI sets it apart
TheyDo has been named a Leader in The Forrester Wave™: Customer Journey Management Platforms, Q4 2025 report.
In Forrester's first evaluation of the Customer Journey Management Platforms market, TheyDo earned the status of a Leader with the highest possible scores (5/5) in criteria including business impact and ROI analysis, generative AI, integration with systems of record and engagement, and coordinating journey improvement actions.
To us, this recognition demonstrates what our customers already know: journey management isn't about creating maps—it's about creating value through strategic execution and proven ROI.
A Leader with 5/5 score in the business impact and journey ROI analysis criterion
With built-in ROI tracking, TheyDo turns journey insights into strategic execution with quantifiable business outcomes. Enterprises like Lufthansa use TheyDo to make better decisions that deliver proven results.
Access The Forrester Wave™: Customer Journey Management Platforms, Q4 2025 report.
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