Upcoming webinar: Delivering ROI-based journey management for the enterprise | Dec 17

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Resources for
successful journeys

Discover the latest insights, industry trends, and expert recommendations with our resources.

2025 Leadership perspective cover

Data, decisions, and doubt

Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to lack of time to scrutinize data and false confidence in the insights used to inform decision-making. Overwhelmed by the volume of information they receive daily, 77% of executives admit they only sometimes or rarely question the data they rely on daily, despite 67% worrying that over-reliance on static dashboards risks missing critical opportunities.

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The Journey Management Playbook

A step-by-step video series in collaboration with Service Design Show and our Principal Journey Management Coach that shows how to turn customer insights into measurable business impact.

Join Marc Fonteijn and Tingting Lin as they break down what effective Journey Management really looks like in practice—using real cases, proven methods, and AI-powered tools trusted by leading enterprise teams.

The ROI of Journey Management report

Journey Management ROI report

Fortune 500 companies forecast growth and revenue with NPS, using it as an indicator to understand which customer journeys to improve first.

How one leading bank used journey management to reduce costs and improve experience

Case study: From busted journey to €1.3M in savings

Why a leading financial institution banks on journey management to cut costs and improve CX. Learn how journey management paid off for this bank — and how your institution could benefit too.

Master Journey Management eBook

Journey Management ebook

Do you have a Journey Management strategy? Having the right insights in the right overview of all your customer journeys is crucial for success.

Journey Management: Placing CX at the heart of business strategy

Placing CX at the heart of your business strategy

Learn how organizations such Beauty Pie, Travel Counsellors, NCR, Manitoba Public Insurance, Vodafone, and Wayfair bring Journey Management into practice.

From complexity to clarity: Why the future of finance runs on journey management

The future of finance runs on journey management

This 2-page executive brief offers an industry reality check, outlining the four core challenges financial institutions face today and how journey management helps solve them.

Interview script template

Walk through the customer's timeline

To conduct a journey-generating conversation, you need to understand the process your customer follows. We put together a complete script for a successful customer interview.

Automotive Industry Solution Brief

Drive excellence in the automotive sector

In the automotive sector, industry leaders face common challenges in delivering seamless customer experiences within increasingly complex environments. In this solution brief you will discover the main benefits of shifting gears to Journey Management, so you can navigate evolving customer needs and stay ahead in this competitive landscape.