What is a taxonomy?

Overview

TheyDo's taxonomy is your workspace's shared labeling system. It gives everyone a consistent way to categorize journeys and building blocks so you can filter, search, compare, and report across your work without duplication or confusion.

Workspace and organization admins typically set up the taxonomy early and share it with the team so everyone tags things consistently from the start.

What taxonomy includes

Owners

Owners show who's responsible for a journey or building block. You can assign owners across all item types to keep accountability clear.

Statuses

Statuses indicate the current state or progress of an item in a workflow — for example, Planned, In progress, or Done. Each item has one status at a time, which makes reporting cleaner.

Types

Types define the kind of item it is — for example, a Macro vs. Micro journey, or a Feature vs. Process solution. Each item can only have one type assigned at a time.

Groups

Groups categorize items by team, division, or business unit — like Marketing, Sales, or DevOps. You can assign multiple groups to a single item.

Global tags

Global tags are flexible labels that can be applied across all elements in TheyDo, including personas and journey steps. They're organized into tag categories — for example, Channel, Region, or Brand — and you can assign multiple tags to any item.

Tag categories

Tag categories are the containers that organize global tags into meaningful groupings. For example, a "Channel" category might include tags like Web, App, In-store, and Email.

Why it matters

A well-structured taxonomy helps your team:

• Filter and report consistently — for example, "show all Pain insights for Channel = App"
• Avoid duplicate work by making existing items easier to find
• Build cleaner roadmaps, prioritization matrices, and exec reports when labels are shared across the workspace

The more consistently tags are applied, the more useful your filters, views, and Pulse reports become.

When to use it

Taxonomy labels apply across your core building blocks: Journeys, Insights, Opportunities, Solutions, Personas, Goals, and Metrics.

It's most valuable when multiple teams are working in the same workspace, or when you need to compare, filter, or report across a large volume of items.