Journey mapping hit its wall. TheyDo broke through it

Six overcaffeinated CX leads are crammed into a conference room, the kind enterprises reserve for “innovation days.” A massive whiteboard dominates the space, plastered with orange, yellow, pink, and neon-green sticky notes. Their colors echo the Skittles spilling from a bulk-sized bag on a nearby table. The vibe is chaotic, creative, and utterly routine. After all, this is the modern enterprise ritual.