Goodbye, generic AI. Meet TheyDo Agent.

The first AI agent that runs your customer experience operations.

Every CX team has the same problem with AI. The outputs aren't trustworthy enough to present to the stakeholders who matter most: the CFO, the CPO, or the board.

The problem isn't AI itself. It's that most enterprise AI is generic. Summaries miss nuance, recommendations lack evidence, and reports still need an analyst to review them. 

That’s because generic AI can only reason over the data it's given, and inside most enterprises, that data is fragmented across systems, teams, and tools. For example, the feedback is analyzed by CX, while the operational data comes from BI teams and the product roadmap delivery is tracked in Jira.

So, AI can summarize documents, but it cannot understand your organization's customer reality. It can't tell you which journey phase is accumulating the most unresolved friction. It can't connect a research gap to churn risk because it has no model of how your customer context is structured.

Generic AI answers prompts, but it can't reason across your business. The instinct is to blame the AI. The real problem is what's underneath it.

That's why we built an AI agent that could.

Introducing TheyDo Agent

It's the first AI agent designed to reason across your business using the structured context your teams have already built. It is not another chatbot layered on top of disconnected systems. It's what makes the difference between an AI that summarizes and one that actually runs your operation.

A quick overview of what TheyDo Agent can do:

Build and maintain your experience context

The labor of structuring customer knowledge has always fallen on the CX team. Mapping interviews into journey stages. Tagging pain points. Detecting where research coverage is thin. Flagging data that's gone stale.

Drop in customer interview transcripts or workshop notes, and TheyDo Agent scaffolds the journey, extracts insights, clusters pain points into themes, and flags coverage gaps connected to the right phase and step. No more loosely tagged data scattered across disconnected systems. TheyDo Agent connects it all and routes evidence where it belongs.

Your team's job becomes judgment rather than reconciliation.

Surface what needs attention

You can pose any question to TheyDo Agent, and it reasons across your workspace to answer it:

Which journeys have the most unresolved friction? Where are opportunities sitting without supporting evidence? Where is CX debt accumulating?

Traditionally, answering those questions meant assembling the picture manually: pulling data from dashboards, stitching together research from multiple teams, reconciling conflicting reports, and feeding disconnected material into generic AI systems that still lacked the context to reason over it.

TheyDo Agent changes that. Because the context is already structured inside the platform, it can identify what needs attention, explain why it matters, and show exactly which source it used to reach that conclusion. You no longer have to build the picture manually before you can have the conversation.

Deliver intelligence to the right people

The people who most need to act on your CX context - product leaders, operations teams, the exec team - are usually the ones furthest from it.

Getting insights to them has meant days of one-pager work, manual report assembly, and repackaging the same information in five different formats for five different audiences.

TheyDo Agent generates executive-ready briefings, sprint inputs, and stakeholder reports scoped to the right journey and audience in minutes, not days. Citations link claims back to verifiable sources, so when a VP asks, “Where does this come from?” you can show them, not just assert it.

Connect experience work to business outcomes

The question that has quietly killed CX credibility in every exec meeting is: “What is this actually worth?”

TheyDo Agent answers it. Attribute journey changes to KPIs. Score opportunities by business impact. Produce ROI reports that link CX investment to financial and operational results, grounded in context and evidence.  The business-case conversation becomes yours, not a consulting engagement.

Why you can trust what it tells you

Insight quality is a data management problem, not an AI problem. Data management is how we make TheyDo Agent trustworthy.

Most AI failures in CX aren't hallucinations - they're architecture problems. AI is only as good as the structure beneath it. When context is scattered across research tools, journey maps, and reporting spreadsheets, no model can reason over it reliably.

TheyDo Agent is trustworthy because it runs on structured experience context, the shared ontology your entire organization works from, including journeys, phases, steps, and opportunities. Every output is grounded in that structure and cites the specific evidence it used. If the context is wrong, the report tells you where. 

You'd rather catch a wrong citation than swallow a confident hallucination.

The platform behind it

For six years, TheyDo has been the platform CX teams use to evolve mapping into journey management. That work didn't get replaced. It got a name for what it's become. Today, TheyDo has matured into the Experience Context Platform: the infrastructure that turns experience context into decision-ready experience intelligence. Journey Management is still the engine - it's how context gets built. 

TheyDo Agent, Collections, Docs, all run on that same foundation. 

The journeys your team has built are not legacy assets. They are the context layer that makes every AI output from TheyDo trustworthy. That's what we are launching today.

What's live today

• TheyDo Agent: Build, maintain, and ask anything of your experience context in natural language in minutes, not weeks.

• Collections: Give every stakeholder a curated view of the context that matters to them, without pulling them into the platform.

• Docs: Generate executive-ready briefings with citations in minutes, exportable as PDF.

Coming soon

TheyDo MCP: Enable any external AI system such as Claude, ChatGPT or whatever your teams already use to read directly from your structured experience context. Right now, the intelligence your CX team builds in TheyDo stays in TheyDo. With MCP, it doesn't have to. Your journey context becomes a live input for every AI workflow across your organization, without anyone having to copy, export, or summarize it first.

Get started

TheyDo Agent is available for customers today. Ready to see what it can do for your organization? Book a demo.

If you’re already using TheyDo: Open TheyDo Agent, start with a question about your highest-friction journeys, and see what comes back. The context you’ve already built is ready.