Are you still waiting for the invitation to the room where decisions get made?

Most CX practitioners already have the cost case. They know which journeys are broken, what the churn looks like, what it's costing the business. Episode 2 gave you the operating model to fix it. This episode is about the move that comes before any of that lands — getting access to the conversation in the first place.

Marc Fonteijn and Martin Palamarz break down why the strategic brief you're waiting for isn't coming, how to write your own, and what a pitch to a VP actually needs to look like if you want a yes.

What you'll walk away with:

• Why asking your VP what could get them fired is the ultimate shortcut to tapping into executive urgency.

• A tactical, step-by-step breakdown of how to write your own strategic brief and present a high-value proposition.

• How to handle heavy pushback from stakeholders and turn a painful "no" into meaningful progress.

• How to reposition customer experience (CX) from a minor workshop activity into a core business solution.

Do this after the episode:

Put the framework to work using the Objection Response Cheat Sheet: the most common executive pushbacks, and exactly how to navigate each one. Download it in the show notes.