Here's the big problem with journey maps...

It's often like you've composed a masterpiece, but no one is there to actually play it.

This is what we feel when we see a carefully crafted map (our version of "music on paper"), which ultimately fails to make an impact.

Sure, we do the research, map the insights, and identify opportunities, but on Monday morning, everyone just goes back to their old routines, checking off to-do items in Jira, ClickUp, or Asana. The map becomes an impressive visual, but it's disconnected from the way work is done.

This is the implementation gap, and it's where most journey management efforts fail.

So in episode 7 of the Journey Management Playbook series, Tingting Lin and Marc Fonteijn address this exact problem head-on.

This isn't a guide about what to map; rather, it's about how to plug your insights into the operational reality of your organization.

We're moving beyond the theory and into the practical, day-to-day workflow.

Marc even shares his own project management setup, shares how things get done in his business and they discuss how to bridge the gap between his project list and the customer journey.

In this episode, you'll hear:

• Why creating a "parallel workflow" for journey management is a recipe for failure.

• How to "plug into" your organization's existing ceremonies.

• A practical way to reverse-engineer your team's current project backlog and to connect it back to the journey.

• The right way to use prioritization matrixes to spark stakeholder conversations and grow alignment.

So if you want to make your journeys the driving force behind your daily decisions, not just another document lost on a hard drive or fading away on the wall, make sure you don't miss this one.

How do you connect your journey insights to your team's actual to-do lists and project management tools?