TheyDo Expert Sessions: Storytelling

From journey impact to business case

Our last two Expert Sessions focused on new capabilities in TheyDo. This one takes a slightly different route.

One of TheyDo’s Journey Management Coaches will share the coaching they give journey teams in advisory work: how to turn what your journeys show into a business case leadership will act on.

You’ll see the storytelling techniques strong teams use, with real examples, and how the TheyDo Agent, Skills and Docs help you put them into practice.

What we'll cover:

• Leading with the business number and using the journey to explain it, shown on a live example

• Prioritising by segment: which customer groups feel a pain most, and using our journey context to tell their story

• Shaping one journey for different audiences, from a top-three summary for leadership to the detail a product team needs

• Building a Skill live that uses the journey and data to create a business-value story with key metrics integrated, so the whole team uses the same structure

Who it's for:

Anyone who presents journey work to leadership or other teams. Your journeys don’t need to be linked to metrics yet. The session shows what to connect first and how to use those links with executives.

Can't make it live?

Register anyway and we will follow up with the recording.