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Transform journey mapping into journey management

We’ve reimagined journey mapping so you can unite the right data and people. Now, journey management empowers you to solve the biggest enterprise challenge—achieving cross-functional alignment on customer needs.

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Journey mapping

A mapping experience designed to link business data with customer insights

A grid of building blocks

From steps and phases to insights, personas, opportunities, solutions, goals, and metrics—all the pieces fit together to form a complete journey.

Span, drag & drop steps and phases

Easily rearrange your journey by picking up and moving individual or grouped building blocks across steps and phases.

Access existing data from libraries

Tap into shared libraries of insights, opportunities, solutions, and journeys to foster unified understanding across teams—enabling faster, smarter decisions.

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Drag & drop journey framework builder

Tame complexity with a nested journey framework. Create a leveled hierarchy, so data can flow from the smallest touchpoint, all the way up to your customer lifecycle.

Nest journeys to connect the dots

Use a hierarchical structure to break down complex journeys into manageable steps, clarifying how each action fits together.

Reuse journeys as a building block

Save commonly used steps—like account creation or login—to your library, then reuse them as building blocks in future journeys.

Visualize data from nested journeys

See summaries of key information across your nested journeys. Track metrics, status updates, and opportunities at every level.

Learn more about the journey framework

Journey AI

Unlock actionable insights from data across journeys

Explore Journey AI

Mine journeys

Extract valuable insights from feedback, support logs, survey responses, or raw research. Let Journey AI mine your data to reveal the actual customer journey.

Enrich insights

Assess variability, sentiment, and impact with ease. Manage the insight lifecycle across journeys until you solve the customer pain.

Reveal opportunities

Speed up adoption and impact by standardizing on one way of working.

Summarize critical insights from journeys

Create insight-rich summaries from your customer journey framework, seamlessly surfacing data from nested journeys.

Share, present and collaborate

Share journeys with anyone

Take advantage of unlimited viewers to share every journey—across any plan—fostering alignment and transparency at scale.

Present using filters & views

Leverage flexible filters and custom views in the journey framework to spotlight individual or departmental work, ensuring focused attention on what matters most.

Collaborate live in any journey

Speed up journey creation with customizable templates. Automate the multi-step workflow to map out a customer journey. Include common metrics and established methods to continuously find new insights and rank your priorities against them, ensuring every team member works from a consistent playbook.