Are your journeys actually driving business decisions?

Run the 5-question Journey Health Check and find out whether you're doing Journey Management or Journey Theater.

You probably have journey maps. The harder question is whether they're working.

No business owner assigned. No KPI attached. No decision ever traced back to them. Most CX teams sense something isn't connecting, they just don't have a precise diagnosis of where the gap is.

This scorecard gives you that diagnosis. It's the practitioner toolkit from Episode 2 of The Journey Management Playbook Season 2 — where TheyDo co-founder Martin Palamarz and Service Design Show host Marc Fonteijn break down why CX is structurally the right answer to enterprise fragmentation, and why most organisations aren't using it that way yet.

If you're a CX or Service Design leader who needs to know exactly which journeys to fix first and why, this is where you start.

Inside you will find:

• The 5 Journey Health Check — score each of your top journeys against five yes/no criteria: business metric, live data, cross-functional ownership, authority to act, and a traceable outcome chain

• Auto-scoring logic — the spreadsheet calculates your maturity rating automatically: Journey Theater (0–2), Evolving (3–4), or Journey Management (5)

• A prioritised gap view — see at a glance which journeys have the highest-stakes gaps, so you know exactly where to focus

• Scoring guide and next steps — so a Theater score isn't just a verdict, it's a roadmap

Download the Journey Health Scorecard and walk into your next planning conversation knowing exactly where your journey practice stands — and what to change first.