TheyDo and Qualtrics bring CX data and Journey Management together

    TheyDo partners with Qualtrics

    TheyDo will partner with Qualtrics to integrate customer experience (CX) data and Journey Management.


    The data integration between Qualtrics and TheyDo makes it easy to bring measured insights into the Journey Management workflow. It combines quantitative and qualitative insights in one view, solving the typical challenges associated with measuring CX.

    By partnering with Qualtrics, TheyDo enables organizations worldwide to make every interaction an experience that matters. The partnership connects customer satisfaction, journey completion and effort scores to specific journeys, turning metrics into more than just numbers. The scores become the story, as TheyDo reveals which opportunities to explore further.

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    With Qualtrics’ technology and TheyDo’s unique expertise, brands can more easily make data-driven decisions and measure improvements that build growth and loyalty with their customers.
    Shobana Rajamani

    Shobana Rajamani

    EMEA head of ecosystem at Qualtrics

    Journey Management creates a smooth hand-off between departments by showing where one journey begins and another ends. As Mustafa Gurel, CX manager at the bank Van Lanschot Kempen points out: “It’s a continuous challenge to keep everyone in the loop regarding the added value for both customer and business. Luckily, managing journeys helps everyone to align.”

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    It’s a continuous challenge to keep everyone in the loop regarding the added value for both customer and business. Luckily, managing journeys helps everyone to align.
    Mustafa Gurel

    Mustafa Gurel

    CX manager at the bank Van Lanschot Kempen

    TheyDo Co-founder and CEO, Jochem van der Veer elaborates on the significance of this new partnership, saying: “Having this partnership in place is a big enabler for our mutual customers. Bringing the Qualtrics data directly into the Journey Management process in TheyDo is a key step toward the journey-centric Enterprise. I’m excited for the future of Journey Management – our partnership with the global leader in CX Management underlines how important the shift in business is for companies all over the world.”

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    Bringing the Qualtrics data directly into the Journey Management process in TheyDo is a key step towards the journey-centric Enterprise
    Jochem van der Veer

    Jochem van der Veer

    TheyDo Co-founder and CEO

    With the Qualtrics integration in place, you can now connect business goals to customer needs, and measure exactly how work from different teams impact your customer experience. For further information, please reach out to Alexis Podolny to discover how measuring impact will help your teams to practice Journey Management

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