A journey-centric revolution
We’re fueling a journey-centric movement where organizations can deliver great customer experience by working as one.
Enter Journey Management
Journey Management is an approach we’ve devised that brings instant customer and company alignment. Scale service design by putting every decision in a journey-centric framework — and see precisely how journeys cut through teams, products, and services.
How we got here
Building TheyDo has taken a whole lot of time, commitment, and positive energy. Our flywheel is spinning, and it accelerates with every feature release and every customer we successfully onboard.
How it started
In 2019, our three co-founders transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

A beautiful journey management platform
They built the first scalable version of the tool together with a team of engineers. We’ve grown exponentially since then, thanks to the increasing need for data integration, customer insights and a remote way of working.

Capital injection
In February 2022 we announced that we raised 1.7 million euros from investors to continue expanding our team alongside the platform’s functionalities and integrations.

Series A
In December 2022 we were thrilled to announce that we raised a €12M EUR Series A led by Blossom Capital and 20VC, along with our existing investors, Arches and Innovation Quarter.
Participating in this round were Des Traynor (Intercom) and Grisha Pavlotsky (Miro), as well as other angels and advisors from Figma, Snowflake, Calendly, Retool, and Amplitude.

Our vision
We see a future where journey-centric working is the norm for every company and they can easily scale service design across teams, products, and geographies.

Meet our team
We’re a growing team with a customer-centric mindset, dedicated to helping you deliver a great customer experience.

Martin Palamarz
Co-Founder

Charles Beaumont
Co-Founder

Jochem van der Veer
Co-Founder

Kees van Lierop
Full Stack Engineer

Roemer Bakker
Backend Engineer

Malgorzata Kozlowska
Full Stack Engineer

David Krijgsman
Full Stack Engineer

Ihor Prokopenko
QA Engineer

Bastiaan Gielliet
Journey Owner Acquisition

Alexis Podolny
Enterprise Lead

Kaspar Kazil
CX Lead

Guido Knook
Product Lead

Cristian Dragomir
Full Stack Engineer

Dario Brozzi
Frontend Engineer

Alexander Malka
Backend Engineer

Jeroen Nieuwenhuijs
VP of Enablement

Patience Aminu
Sales Intern

Aurora Stobbelaar
Content Writer

Vessela Ignatova
Head of Operations

Matt Moralo Langan
Head of People

Pablo Moga
Product Designer

Carmen García Rodríguez
Growth Marketeer

Alexander Shafiq
Account Executive

Bruno Ferreira
DevOps Engineer

Abigail Arad
Customer Support Specialist

Tingting Lin
Enablement Manager

Julia Rosich
Product Designer

Ernest Otoo
Visual Designer

Nico Lopez
Finance Manager

Timo Weiß
Senior Backend Engineer

Robyn Moore
People Generalist

Anthony Kassir
Senior Talent Partner

Justas Petronis
Senior Product Manager

Michel Engelen
Senior Frontend Engineer

Lauren Steinberg
Product Marketer
We’re growing!
As we expand, TheyDo is looking to hire for a number of key roles. See if you’re the right fit.

Words we live by
Our core values are the driving force behind every decision we make.

Confidence
We fully trust in the power of connecting the dots around the customer journey, and we enable our customers to make the same confidence-driven decisions.

Ingenuity
We’re constantly challenging ourselves to develop the most visually simple and customizable tool that offers customers full ownership and flexibility.

Collaboration
We believe that working together effectively across teams is what fuels customer-built growth.

Transparency
We foster a culture of empowerment and accountability by making the same insights and priorities available to everyone – a single source of truth.
Trusted by Enterprise organizations worldwide

Rob Paauw, Manager customer experience at PostNL, shares how the company's teams are coming together through a journey-centric way of working.
Read storyJourneys are becoming the focal point of Van Lanschot’s ambitions to connect the customer experience with business goals. They’re using journey-centric tooling to understand the opportunities and solutions that will make the most impact.
Read storyFragmented data drags down lots of teams, keeping them from seeing the big picture and aligning on what’s important. Jumbo is successfully using Journey Management to flip the script within their organization.
Read story