Maximize journey insights at scale

Transform qualitative data into actionable insights with journey mining. Map your enterprise data to deliver a complete narrative that empowers teams to make strategic, customer-centric decisions at scale.

Trusted by world-leading brands

mine-map-icon
Mine & Map journeys

Uncover insights from data across journeys

mine-rank-4x

Automate your workflow to map customer journeys. Continuously discover insights and rank priorities to drive meaningful outcomes.

Enjoy a seamless UI designed for everyone. Effortlessly map customer journeys with a workflow that feels natural and easy to use.

Share customer insights across departments, ensuring everyone works together with a unified view of the journey.

journey-icon
Journey Framework

Unify all data in a structured journey framework

Position qualitative, quantitative, and delivery data to cut through the noise. Scale customer-centricity with a journey-based approach.

Use L0, L1, and L2 journeys in a structured framework to simplify and collaborate on complex customer journeys.

Align performance metrics with insights in a unified framework, directly connecting data and decision-making.

Use flexible filters and views to explore details effortlessly, uncovering the exact insights you need within TheyDo.

customer-lifecycle
opportunities-icon
Reveal opportunities

Find business value hiding in your journeys

reveal-4x-correct

Turn insights into actionable opportunities that empower you to drive real business value and make meaningful improvements.

Use default and custom attributes with adjustable weights to tailor opportunity scores, aligning them with your unique business drivers.

Easily identify opportunity owners within journeys, streamlining follow-ups and ensuring progress with the right teams.

Journey management and custom scoring link initiatives to business goals, ensuring every opportunity drives measurable value.

The time savings in creating insights are significant. The ability to validate hypotheses with research data and continuously enrich insights over time is especially valuable. Additionally, summarizing insights across journey hierarchy levels helps us maintain consistency.”

grace_diamond

Grace de Athayde

CX Strategist - Customer Journey Ops Lead

pfizer
unleash-4x
AI
Journey AI

Unleash the power of AI on all qualitative data

Apply AI to your unstructured qualitative data, seamlessly mining, mapping, and managing it in one unified platform—turning scattered information into meaningful action.

value-icon
Prioritize value

Decide how customer and business goals align

increase-4x

Surface top opportunities from your journeys, link them to business goals and know who’s working on what.

Connect insights to solutions within a logical framework, enabling transparent value tracking from discovery to delivery.

Act on insights by linking solutions back to their source data, ensuring every outcome is traceable and value-driven.

impact-icon
Deliver impact

Track results across all teams and journeys

Answer every executive's key question: which initiatives truly moved the needle on your most important metrics?

Provide a unified overview aggregating all journey data, activities, insights, opportunities, and solutions—making it easy for executives to consume and share.

Connect your metrics to the underlying context, transforming raw numbers into meaningful, actionable narratives.

l1-journey-4x

Trusted and secure for the enterprise

soc-iso

ISO 27001 and GDPR compliant

TheyDo has achieved SOC 2 Type 2 attestation is ISO 27001:2022 certified and GDPR compliant. Full documentation and information about our SLAs, uptime, policies, and processes can be found in our Trust center.
unlimited-users4x

Role-based access controls

Drive change through journeys, with unlimited users and individual and role-based access.
no-data-sharing-4x

No data sharing

We do not sell or share your data with any third parties, including AI providers like OpenAI or Anthropic. Your data remains fully protected and under your control at all times.
claims-handling-journey

Own your data

We believe you should have full control over AI usage, data storage.

“TheyDo journey AI gives our customer journey management efforts a head start. It speeds up the journey mapping process without losing the designer craftsmanship and lets us focus on the most important: enhancing the overall experiences for our customers.”

lou_b

Lou Bendz

Journey Lead | Customer Experience Design, KYED

scania_blk

Get started with
journey management