Delivering ROI-based journey management for the enterprise

Enterprises are under pressure to prove the business impact of customer experience.

Forrester's first publication of The Forrester Wave™: Customer Journey Management Platforms, Q4 2025 makes it clear: ROI, integration, and strategic alignment now define how leading organizations evaluate their CX investments.

The category has evolved beyond traditional "journey mapping" to “journey management,” a discipline focused on measurable business impact and ROI.

This exclusive live session brings together the experts shaping that shift.

Join Forrester’s VP, Principal Analyst, Joana de Quintanilha, who will unpack the first Customer Journey Management Platforms, Q4 2025 and where the market is heading. Daniel Hoffmann from Lufthansa Group Digital Hangar will reveal their journey management playbook and ROI results, and TheyDo CEO Jochem van der Veer will showcase the AI-powered capabilities behind Lufthansa Group Digital Hangar's success.

What you’ll learn

• How Forrester evaluates CJM platforms in the latest Wave™ and what sets leaders apart

• How leading enterprises measure ROI through journey management

• How Lufthansa Group Digital Hangar connects journeys, data, and teams to deliver impact in their org

• How TheyDo's AI-powered capabilities connect insights to strategic execution with proven ROI

• Live Q&A

Join Forrester, Lufthansa Group Digital Hangar, and TheyDo to see what ROI-based journey management looks like in practice.