UserTesting

Overview

UserTesting is a platform for running real-time usability tests and gathering direct feedback from customers. It allows teams to observe how users engage with products, services, or prototypes and collect commentary as they go. Researchers and product teams use it to uncover usability issues, test concepts early, and validate experience decisions. But once insights are gathered, they are often siloed in reports or forgotten after a sprint. UserTesting captures both behavioral and emotional feedback. This includes screen recordings, task success rates, open-text commentary, and follow-up surveys. It helps teams understand what users do and why. But without journey-level structure, these findings rarely influence broader CX decisions or inform cross-functional work.

What this integration enables in TheyDo

Bringing UserTesting data into TheyDo helps convert one-time test results into long-term insight. Quotes and recordings can be linked to specific journey steps, grouped by experience themes, and tracked across products or segments. Teams can revisit relevant feedback as new challenges arise and avoid duplicating past research. In TheyDo, UserTesting becomes a strategic input. It helps CX and product teams prioritize smarter, respond faster, and stay aligned on what matters to customers throughout the journey.