ResearchHub

Overview

ResearchHub is a repository designed to help organizations collect and centralize their research findings. It often serves as a single source of truth for internal studies, interview data, and academic-style reports. While it offers strong archival capabilities, most of the insights inside ResearchHub are not directly tied to real-time decisions or customer journeys. That means valuable findings often remain unused or inaccessible to non-research teams. ResearchHub stores reports, notes, presentation decks, interview transcripts, and survey results. These assets provide rich historical context and support evidence-based thinking. But without a connection to the customer experience, they often become difficult to access when new challenges emerge.

What this integration enables in TheyDo

Bringing ResearchHub data into TheyDo turns archived research into a strategic asset. Quotes can be tagged to journey steps, historic studies can be revisited as priorities shift, and insights can be made accessible to every team. Instead of starting from scratch, teams can build on what is already known. This accelerates insight-to-action and ensures research keeps its value over time. ResearchHub becomes more than a library. It becomes part of an operational intelligence system that drives CX improvement at scale.