Redshift

Overview

Redshift is Amazon’s cloud data warehouse, used by enterprises to store and analyze large volumes of structured data. It powers reporting, dashboards, and advanced analytics across business functions. For CX teams, Redshift often holds the answers to critical questions about what customers are doing, what they are saying, and how those signals relate to business performance. The challenge is getting that data into the right context so it can drive action. With the Redshift integration, TheyDo connects your centralized data directly to customer journeys. Instead of keeping operational data trapped in tables and dashboards, CX teams can work with that information where it matters most. You can see what drives pain, identify where the biggest problems live, and prioritize improvements that deliver measurable outcomes. Redshift is often the system of record for data from tools like Salesforce, Zendesk, Amplitude, Qualtrics, and your own internal systems. It may include support metrics, sales performance, NPS scores, survey data, and usage behavior. If your teams are already piping this data into Redshift, the integration with TheyDo lets you activate it for journey management. That means less effort wrangling spreadsheets and more focus on solving the right problems.

What this integration enables in TheyDo

Bringing Redshift data into TheyDo creates a real-time feedback loop. You can use performance metrics to size opportunities and prioritize based on impact. You can track whether journey changes are moving the needle on key indicators. And because Redshift unifies data from across the business, it helps teams work from a single source of truth. For practitioners, this means working with trusted data without waiting for an analyst. For executives, it connects customer experience efforts to the data already used in decision-making. Journey management becomes measurable, visible, and aligned with business goals. If you are asking how to make better use of Redshift data to improve customer experience, this integration gives you the structure and clarity to act. It turns stored data into shared insight and helps your teams take action with confidence.