Maze

Overview

Maze is a remote product testing platform that helps teams validate concepts, designs, and flows with real users. It allows you to run unmoderated tests, collect behavioral data, and gather user feedback at scale. Product, UX, and research teams rely on Maze to make faster decisions during the design process. But most Maze data lives in testing reports or design platforms, which makes it hard to connect to actual customer journeys or reuse across functions. Maze captures a mix of structured and unstructured data, including task completion rates, click paths, open-text feedback, heatmaps, and tester recordings. This combination helps teams understand where users succeed or struggle. But without a link to journey steps or customer segments, these insights are often lost once a prototype is approved or a feature ships.

What this integration enables in TheyDo

Bringing Maze data into TheyDo helps product and CX teams go beyond test-by-test learning. Raw user feedback can be tagged by journey step, organized by theme, and reused when similar issues resurface. Instead of keeping findings locked inside a design cycle, teams can connect product feedback with real moments in the journey. This creates a shared source of insight that informs future tests, prioritization, and decisions across the business. Maze becomes not just a validation tool, but a contributor to long-term journey intelligence.