HeyMarvin

Overview

HeyMarvin is a platform for recording, transcribing, and tagging customer interviews. It helps researchers and product teams capture qualitative insights from calls and makes it easier to revisit important moments later. While HeyMarvin is excellent at organizing interview content, the insights often stay tied to a single project or workspace. This limits their reach and makes it harder for CX teams to reuse findings across journeys or share them across functions. HeyMarvin stores interview videos, transcripts, timestamps, tags, and team comments. Researchers often use it to highlight pain points or uncover quotes that illustrate customer needs. However, the raw data, particularly quotes and themes, rarely makes it into broader CX tooling. That means valuable evidence gets trapped in project folders or decks.

What this integration enables in TheyDo

Bringing HeyMarvin data into TheyDo gives researchers and CX teams a way to turn one-off interview moments into reusable insight. Quotes can be linked to specific journey steps, grouped by persona, and tagged across themes. Raw video and transcript data can be unpacked and connected to existing problems or opportunities. This makes the insight discoverable when new priorities emerge, and ensures research findings live far beyond a single sprint. With TheyDo, HeyMarvin becomes a long-term asset, not just a research archive.