Google Forms

Organize form results into insight that drives customer-focused change.

Overview

Google Forms is one of the most accessible tools for collecting feedback across teams. It’s often used for quick surveys, event follow-ups, onboarding forms, or internal CX pulse checks. While it’s easy to set up and share, the data it collects is usually managed in spreadsheets or buried in shared drives. That makes it hard to use consistently across journeys or to spot emerging themes over time. Google Forms provides a mix of structured fields like multiple choice, dropdowns, and scales, along with open-text inputs for free-form feedback. The flexibility of the format makes it ideal for gathering fast input. But the raw responses are rarely connected to journey steps, personas, or business metrics. This limits their long-term value.

What this integration enables in TheyDo

Bringing Google Forms data into TheyDo helps teams take that feedback out of spreadsheets and into structured, journey-level insight. You can tag responses by issue or persona, map them to the relevant part of the journey, and reuse them when new questions arise. Even one-off forms become part of a consistent, searchable feedback layer that supports smarter, faster decision-making. Lightweight input becomes part of a long-term system of customer understanding.