Gong

Overview

Gong is a conversation intelligence platform that captures and analyzes customer interactions across sales calls, meetings, and emails. It helps revenue teams understand what messaging works, what objections come up, and what patterns lead to closed deals. But those same conversations can reveal powerful signals about the customer experience, if they are shared beyond sales. Integrating Gong with TheyDo brings customer voice into journey management. You can pull insights from calls, identify friction across touchpoints, and map real buyer feedback to specific steps in the journey. This gives CX teams access to raw customer language, themes, and blockers. All grounded in live interactions. Gong data includes transcripts, call summaries, engagement trends, objection tracking, and keyword patterns. It also highlights which topics come up most frequently and which messages resonate. When connected to TheyDo, this information becomes usable beyond the sales org. CX teams can identify moments that need fixing, score them by impact, and share insights with product, marketing, and operations.

What this integration enables in TheyDo

Bringing Gong data into TheyDo gives your CX team access to the customer’s voice at scale. You can turn every sales call into an opportunity to learn, improve, and act. For practitioners, it makes research faster and richer. For executives, it helps tie customer pain points to revenue outcomes. If you are asking how to make better use of Gong data to improve customer experience, this integration gives you the clarity and structure to act on every conversation.