Forsta

Overview

Forsta is a powerful platform for collecting and analyzing customer feedback across surveys, video, voice, and text. Used in both research and CX teams, it brings together multiple channels of input and applies analytics to help teams understand what customers think and feel. While Forsta excels at capturing complex feedback, the insights it surfaces are often locked inside projects or dashboards. Without journey context, it is hard to apply them across functions or reuse them when priorities shift. Forsta gathers structured survey data, open-text comments, recorded interviews, and emotion detection from voice and video files. It supports advanced segmentation, sentiment analysis, and topic modeling. But most of the raw inputs, such as the recordings, transcripts, and full survey responses, are reviewed in isolation. They are rarely mapped to journeys or stored in a way that makes them useful over time.

What this integration enables in TheyDo

Bringing Forsta data into TheyDo helps teams move beyond individual studies and isolated dashboards. Raw customer input can be tagged by journey step, linked to personas, and grouped by emerging themes. Video and voice insights can be unpacked and aligned with the broader experience. Instead of sitting inside research reports, the feedback becomes a structured and reusable layer of intelligence. It can be revisited when new issues arise and used to support faster, more aligned action across the business.