Dovetail

Overview

Dovetail is a popular platform for storing and analyzing qualitative research. It allows teams to centralize interview notes, transcripts, tags, and themes in one place, making it easier to extract insights from user studies and customer feedback. Researchers use Dovetail to identify key patterns, highlight quotes, and support evidence-based decision-making. But unless this insight is shared across journeys and teams, it often stays locked inside the research function. Dovetail captures a mix of structured tags and unstructured inputs, including full interview transcripts, highlight reels, customer quotes, and researcher annotations. Its tagging system makes it easy to find themes across interviews. But without a way to connect those themes to specific journey steps or personas, the findings often lose visibility after a project ends.

What this integration enables in TheyDo

Bringing Dovetail data into TheyDo helps teams apply research findings directly to decision-making. You can tag verbatim quotes to journey steps, group insights by segment or goal, and revisit relevant feedback as new priorities emerge. Research becomes part of a shared, searchable layer of intelligence that anyone can use. Rather than duplicating work or hunting for evidence, teams can build on existing insight to solve the right problems faster. Dovetail and TheyDo together turn static research into dynamic journey intelligence.