Confluence

Overview

Confluence is widely used to document research findings, customer interviews, and project retrospectives. It helps teams share knowledge and collaborate, especially in cross-functional environments. But most insights stored in Confluence are not structured or linked to customer journeys. They live in wikis, pages, and folders that are hard to search, difficult to maintain, and rarely reused. Confluence stores everything from user quotes and call summaries to research decks and product specs. It’s flexible but lacks built-in tools to organize unstructured insight in a way that supports experience-led decisions.

What this integration enables in TheyDo

Bringing Confluence content into TheyDo transforms scattered knowledge into structured insight. Quotes and research summaries can be linked to journey steps, used to track pain points, or support opportunity scoring. Teams can build a consistent view of the customer using data they already have. Instead of duplicating effort or missing insight hidden in a document, everyone works from a shared source of truth. Confluence becomes a contributor to CX decisions, not just a storage space for information.