Amazon S3

Use stored customer data as live input for journey-level insight and action.

Bring stored customer data into the journeys that matter

Amazon S3 is one of the most widely used storage services for raw, structured, or semi-structured data across teams. CX, product, and operations teams often use it to store customer feedback exports, call transcripts, logs, surveys, analytics files, and more. But the challenge with S3 is that while it’s a powerful container, it doesn’t provide context. Insights remain siloed in folders and file names, separated from the decisions they should inform.Data stored in S3 can include structured files like CSAT exports, clickstream data, and service logs, as well as unstructured content like transcripts, open-text feedback, survey responses, and journey documentation. Often this data originates from other tools like Qualtrics, Gong, Zoom, Zendesk, and custom platforms.

What type of data is this?

  • Quantitative: feedback exports, log files, survey scores

  • Qualitative: transcripts, user quotes, raw interviews, notes

What value does bringing this data into TheyDo bring?

If you already store your data in S3 data making it available in TheyDo gives teams a way to unlock the value of existing information and apply it where it counts. Instead of relying on each system’s reporting or storage conventions, teams can use raw data to populate journeys, back up CX opportunities with evidence, and tag insights by theme, step, or persona. This also allows you to standardize your data structure and reuse findings when new problems emerge. With TheyDo, S3 becomes more than a storage service. It becomes an active input to experience strategy.

The S3 integration also provides a "hot folder" functionality for connecting your homegrown IT/Data solutions and TheyDo.