Ask Nicely

Overview

AskNicely is a customer feedback platform built around collecting NPS and customer satisfaction data in real time. It is often used by frontline teams in service, sales, and success to monitor customer sentiment and follow up with individuals. While it excels at speed and accessibility, the insights it generates are usually used for tactical responses, not strategic planning. That makes it difficult to scale the feedback into broader CX initiatives or connect it to long-term experience improvements. AskNicely collects NPS scores, CSAT, and open-text comments directly from customers. It also captures metadata like channel, location, and team. The platform is designed for daily use, often integrated into service workflows, making it a rich source of customer reactions. But the raw feedback and contextual data are often siloed in the tool itself and rarely mapped to journeys or tracked over time.

What this integration enables in TheyDo

Bringing AskNicely data into TheyDo helps move feedback from tactical to strategic. Raw customer quotes can be tagged by journey step, connected to themes, and grouped by persona. Instead of just reacting to individual scores, teams can understand patterns in experience breakdowns and track how changes impact sentiment across the journey. AskNicely becomes more than a score tool. It becomes a continuous source of experience intelligence that drives decisions across CX, product, and operations.