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NEW! Qualtrics workflows for AI mining. Read the setup guide here.
Data Hub helps you stay organized by giving you one place to manage all your sources for Journey AI. Whether it's interviews, surveys, support logs, or feedback, you'll find everything here, sorted and easy to manage within your workspace. Your unified source repository for Journey AI.
What is Data Hub
Data Hub is the central place for managing all sources you've added to Journey AI. It supports uploaded files, pasted text, and integrated data sources (like Qualtrics surveys). Data Hub keeps everything organized so you can focus on turning insights into action.
Where to find it in the app
You'll find Data Hub in the main menu, just below Goals.
Sources in the Data Hub are specific to the workspace they were added in. They won't appear across other workspaces in your organization.
How to use Data Hub
Viewing your sources
When you open Data Hub, you'll see a clear, table-style overview of all your sources. For each source, you can view its name, type, owner, creation date, and last update date.
You can filter sources by:
Type: Interview, Survey, Support, or Feedback
Date: Using the unified date filter to see sources from specific time periods
Owner: To see who added each source
Want to customize your view? Use the Configure option to show or hide specific columns.
Uploading new sources
The Upload button in the top right corner lets you add new sources directly to the Data Hub:
Click Upload to open the upload flow
You can add files in multiple ways:
Select files from your computer (up to 30 files, TXT and CSV formats supported)
We limit TXT files to 25,000 words and CSV files to 10,000 rows
Paste text directly from websites, documents, or other sources
Combine multiple pasted texts and uploaded files in a single batch
Specify the source type (Interview, Survey, Support, or Feedback) for each file or use "Assign to all" for batch assignment
Click Analyze sources to process your files
Best practice: When pasting text from different sources, create separate files for each source rather than combining everything into one file. This improves the reliability score by helping Journey AI identify recurring patterns across multiple sources.
We recommend cleaning up the CSV files a bit before uploading them to the Data Hub. Read more:
How to Clean Up CSV Files for Journey AI?
Managing your sources
For each source in Data Hub, you can:
Download the original source file (if it was uploaded or pasted)
Rename sources to make them more identifiable
Delete sources (while keeping or deleting the extracted quotes)
Select multiple sources to delete them in bulk
You can open and view text files (.txt) directly in Data Hub. While CSV files aren't viewable in the interface, you can download them to view their contents.
Soon you'll be able to see all quotes that Journey AI has extracted from your sources directly within Data Hub
Creating journeys from sources
Data Hub now lets you create journeys directly from your sources:
Select the sources you want to use
Click Create journey
Choose a journey template
Journey AI will automatically use your selected sources to generate the journey
What's processed when you upload
When you upload a source to Data Hub, Journey AI:
Processes the content to extract quotes
Makes the extracted quotes available for mining in journeys
This is why you need to wait for processing to complete before using a newly uploaded source.
Coming soon
More file formats: Support for Word, PowerPoint documents, and text-based PDFs is planned for future releases
Integration with third-party platforms: Starting with Qualtrics, Data Hub will become a unified place for managing all your qualitative data sources
A quick reminder
Data Hub is designed for qualitative data used by Journey AI. While it currently supports text files and CSVs, we're continually expanding its capabilities to make managing your research and customer feedback easier than ever.