Beyond the Map: The first journey management conference. 8–10 Oct.
Get the full story
behind every touchpoint
Turn qualitative data into contextual insights with journey mining. Map your business data to deliver a complete narrative that empowers teams to make informed, customer-focused choices.
The world’s leading brands run on experience intelligence

The world’s leading brands run on experience intelligence

Deliver measurable outcomes at scale
Use TheyDo to align product, CX, and operations around shared journeys - powered by data and designed to deliver value.
Automate your workflow to map customer journeys. Continuously discover insights and rank priorities to drive meaningful outcomes.
Enjoy a seamless UI designed for everyone. Effortlessly map customer journeys with a workflow that feels natural and easy to use.
Share customer insights across departments, ensuring everyone works together with a unified view of the journey.
Unify all data in a structured journey framework
Position qualitative, quantitative, and delivery data to cut through the noise. Scale customer-centricity with a journey-based approach.
Use L0, L1, and L2 journeys in a structured framework to simplify and collaborate on complex customer journeys.
Align performance metrics with insights in a unified framework, directly connecting data and decision-making.
Use flexible filters and views to explore details effortlessly, uncovering the exact insights you need within TheyDo.
Find business value hiding in your journeys
Turn insights into actionable opportunities that empower you to drive real business value and make meaningful improvements.
Use default and custom attributes with adjustable weights to tailor opportunity scores, aligning them with your unique business drivers.
Easily identify opportunity owners within journeys, streamlining follow-ups and ensuring progress with the right teams.
Journey management and custom scoring link initiatives to business goals, ensuring every opportunity drives measurable value.
Unleash the power of AI on all qualitative data
Apply AI to your unstructured qualitative data, seamlessly mining, mapping, and managing it in one unified platform—turning scattered information into meaningful action.
Decide how customer and business goals align
Surface top opportunities from your journeys, link them to business goals and know who’s working on what.
Connect insights to solutions within a logical framework, enabling transparent value tracking from discovery to delivery.
Act on insights by linking solutions back to their source data, ensuring every outcome is traceable and value-driven.
Track results across all teams and journeys
Answer every executive's key question: which initiatives truly moved the needle on your most important metrics?
Provide a unified overview aggregating all journey data, activities, insights, opportunities, and solutions—making it easy for executives to consume and share.
Connect your metrics to the underlying context, transforming raw numbers into meaningful, actionable narratives.
Industries
Powering faster decision-making across industries
Trusted and secure for the enterprise

ISO 27001 and GDPR compliant

Role-based access controls

No data sharing
