Does Journey AI work better for creating or updating a journey?

It works great for both creating new journeys and updating existing ones! Journey AI is a great way to start without facing “blank canvas paralysis”. It also does an excellent job keeping journeys up-to-date as new customer research comes in. You can upload your new research and carefully edit and review which AI-generated Insights you want added to your existing Journeys. Journey AI won't disrupt your existing content.