The customer journey mapping tool for you

Using customer journeys to align teams used to be tough with a static, fragmented view at best. Luckily, there’s a better way.

TheyDo makes it easy to standardize and scale customer journey mapping and management to get and stay aligned.

Find real opportunities in your journey maps and customer research to improve your organization's CX.

Enterprise-level customer journey mapping software

We know how important it is to create a shared understanding of the customer. In TheyDo, you can map and manage all your customer research across all your customer journeys. By connecting journeys to business goals you can drive and track real change.

Journey Mapping screen shot
drag and drop

Drag, drop, and link everything across journeys

Besides being an intuitive editor, TheyDo creates repositories for all your personas, opportunities for CX improvement, and solutions — create once, link many times.

capture opportunities

Capture opportunities and align work

No more journey mapping with sticky notes. Get the full picture of CX improvement opportunities and turn them into solutions across customer journeys with just a click of your mouse.

link solutions

Track solutions in the journey — link delivery teams

One feature, service or process can be a touchpoint in many user journeys. Use opportunities for CX improvement to unlock the hidden links between people, processes and products — all across the customer journey.

Manage work better when epics align with real opportunities

Journeys let you surface opportunities to align who’s working on what type of solution. TheyDo links the entire organization together around the customer journey.

manage epics

Designed for cross-team collaboration in the cloud

No more versions, files, or missing updates. Customer journey mapping with TheyDo is live. We don’t even have a save button.


Roles & permissions

Admins, Contributors and Viewers — you control who has access to what.

Customer journey templates

Kickstart journey mapping with our customer journey templates or create and save your own.

Live links (or old-skool PDF’s)

Link sharing or PDF export for print. You can share any customer journey with anyone.

Comments & activity

Give everyone an update on what happened where. Subscribe to email digest, @mention your colleagues and collaborate async.

Become Experience-led


Ready to standardize and scale across teams?