We tried the best cxomni alternatives for journey mapping
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This guide explores three leading alternatives to cxomni. These tools support CX insights, collaboration, and cross-functional workflows with features that streamline data integration, scalability, and ease of use.
Looking for a cxomni alternative?
Journey mapping tools are essential for teams focused on understanding and improving customer experiences. While cxomni serves many organizations well, some teams need different feature sets, collaboration capabilities, or pricing models to achieve their goals.
This TheyDo guide explores some of the top alternatives to help you find the right journey mapping solution for your specific needs, whether you're focused on detailed insights, team workflows, or cost-efficiency.
Why look for cxomni alternatives?
cxomni is a great tool—but it has flaws that lead teams to explore other options. More specifically:
Enterprise pricing can strain the budgets of small teams
Core features are still evolving and maturing
Access controls may not scale well enough to support large teams
Luckily, there are tons of alternatives on the market that address these issues.
Best cxomni alternatives for customer journey mapping
TheyDo
Custellence
Glassbox
1. TheyDo
TheyDo is an AI-powered journey management platform built for enterprise organizations managing complex customer experiences. The platform helps large teams organize, visualize, and act on customer journeys through a centralized system that connects insights to action.
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At TheyDo, we’re on a mission to transform how enterprises handle journey mapping by automating the conversion of customer research into structured insights. Our platform’s AI capabilities analyze customer feedback and research to generate journey maps in minutes rather than hours, while maintaining the context and nuance needed for meaningful customer experience improvements.
For cross-functional teams, this means faster iteration and more time spent on strategic initiatives.
Key features
AI-powered mapping: Transforms raw customer research into detailed journey maps in minutes with Journey AI.
Taxonomy management: Creates standardized frameworks across departments to maintain consistency in journey mapping and insights.
Cross-team workflows: Enables multiple teams to work simultaneously on journey initiatives with real-time updates.
Deep integrations: Connects with existing tools like Jira and Notion to embed journeys into team workflows.
Opportunity tracking: Links customer pain points directly to solutions and measures their impact across touchpoints.
Hierarchical views: Provides flexible navigation between high-level journey overviews and detailed analytics.
Pricing
You have three options when signing up for TheyDo:
Mapping (free) offers 10 journeys and unlimited users
Management (from $35,000/year) adds AI features and advanced integrations
Strategic (custom) comes with enterprise capabilities like SSO and data warehouse access
If you want to see TheyDo’s paid features in action before committing, feel free to schedule a demo.
Pros
Advanced AI capabilities for research analysis
Enterprise-grade journey management
Structured taxonomy for consistency
Cons
Learning curve compared to basic mapping tools
Primarily geared toward larger teams
2. Custellence
Custellence is a user-friendly customer journey mapping tool that enables teams to visualize customer experiences and interactions across various touchpoints.
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Known for its intuitive drag-and-drop interface, Custellence allows users to create, organize, and evolve journey maps with ease. The tool’s flexibility makes it suitable for businesses looking to design, test, and refine customer journeys collaboratively.
Key features
Customizable journey maps: Provides a flexible lane-based layout, allowing users to add and rearrange cards, lanes, and stages without grid restrictions.
Real-time collaboration: Team members can contribute simultaneously, fostering cross-functional input and alignment on journey projects.
CX and UX templates: Offers templates for customer journey maps, experience maps, and service blueprints, tailored for different customer-focused roles.
Progressive mapping: Users can start with a simple map and iteratively add complexity as insights grow, making it ideal for dynamic CX projects.
Pricing
Custellence offers three tiers:
Free forever (free) includes 2 journey maps, 2 users, 1 workspace, unlimited viewers, and basic features
Collaborate ($1,999/year) offers 5 journey maps, 10 users, 1 workspace, and unlimited viewers
Enterprise (custom) ups the functionality with unlimited journey maps, users, workspaces, and viewers
Pros
Easy-to-use, flexible interface
Supports multiple CX and UX map templates
Great free tier
Cons
Limited advanced analytics features
Multiple forced-upgrade scenarios (users, number of maps, features, etc.)
3. Glassbox
Glassbox is a digital customer journey mapping and analytics tool that provides a comprehensive, real-time view of customer behavior across web and mobile platforms.
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The platform is great for analyzing customer interactions, visualizing digital journeys, and identifying obstacles that you can smooth over. Glassbox’s Augmented Journey Map™ feature allows teams to observe conversions, drop-offs, and user struggles, making it ideal for organizations looking for quick CX insights.
Key features
Augmented Journey Map™: Offers a visual representation of the digital journey, with real-time data on conversions, abandonment, and user frustrations.
AI-driven insights: Glassbox uses AI to flag unusual behaviors, such as "rage clicks" or erratic navigation, helping teams quickly diagnose user pain points.
Revenue impact metrics: Calculates the financial impact of friction points, enabling prioritization of issues based on revenue implications.
Cross-channel analysis: Supports analysis of customer behavior across both websites and mobile apps, delivering a holistic view of the digital journey.
Pricing
Glassbox provides customized pricing based on an organization’s needs. If you’re interested, you can request pricing information by booking a demo.
Pros
Powerful AI and real-time analytics
Clear visualization of critical journey metrics
Cons
Primarily suited for digital and mobile CX analytics
Custom pricing may limit accessibility for smaller teams
Discover the right journey mapping tool for your team
This guide highlighted top alternatives to cxomni, each offering unique capabilities to enhance journey mapping and CX insights. Whether you need advanced data analytics, collaborative tools, or flexible mapping layouts, tools like TheyDo stand out for comprehensive customer journey management.
TheyDo supports complex, cross-functional journeys with AI-driven insights, real-time collaboration, and structured taxonomy, making it ideal for enterprise teams focused on optimizing the customer experience.
Ready to take journey mapping to the next level? Try TheyDo today.