Student journey mapping template
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What is an education journey map?
The education journey includes all of the touch points when interacting with educational institutions or companies serving the education industry.
For educational products and services, that may include exploratory calls for administrators to learn more about benefits of the product, all the way to implementation across departments and campuses.
By understanding the education journey, companies can identify opportunities to improve the student experience and boost satisfaction.
Education journeys in TheyDo
TheyDo's Student journey mapping template is an example Education workspace created specifically for the Education industry. Designed to get you immediately up and running with Student journey mapping, it features:
A visualization of Journey Phases and Steps: The template includes macro Journey Phases and micro Journey steps, that you can customize according to behavior you’ve observed in your work with academic institutions.
Personas: Store profiles of your various customer Personas, from school admins to teachers to students, and toggle between Journeys for different Persona types.
Pre-defined taxonomy: Journey types, statuses, and tags help you stay on top of all the Journeys you create, and document connections between different Journey types.
You can tailor all of these features to better suit your products and services, as well as the profiles of the parents, students, teachers, and administrators who will ultimately be using them.
How to use the Education Workspace to achieve better results
Many Education technology companies struggle to encourage widespread adoption and correct implementation of products. By visualizing the Education journey in TheyDo, you can gain a clearer picture of when these issues come up and how to solve them, while building better relationships with the institutions you serve.
In particular you will be able to:
Identify pain points: Examine each touchpoint and analyze key moments when someone might struggle with your product or turn to a competitor.
Find the right solutions: Make the implementation of a product more intuitive and seamless
Look towards the future: Continue to design new products and services that build trust and create convenience so you can build loyalty for years to come.
Who is this template for?
This template is designed to be used by leaders at companies serving the Education industry, including manufacturers of school products, to EdTech startups, to service providers at colleges and universities.
It can also be used directly by educational institutions to evaluate the student experience, and make decisions about how to improve it.
The Education journey workspace is meant to build connections across the whole customer experience, and can be used by everyone from Presidents and VPs, to Marketers, to Product Designers and Developers, to Sales Reps, Customer Service leaders, administrative and departmental heads, and more.