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Creating Personas

Learn how to create and edit personas, as well as how to add them to journeys.

Personas help you to create reliable and realistic representations of your key customer segments.

  Personas Matrix
To create a persona in TheyDo, go to the persona overview, and click on ‘new persona’. You will be able to save a persona once you give it a name.

Create New Persona Panel
When you create a new persona, it also creates a new card in the persona overview.