Creating an experience curve based on Insights
Within every Insight, you can specify the relevant personas, the experience impact, and the weight of that impact for those personas.
)
The persona experience curve is automatically generated by adding up all the experience impact values and weights of all the Insights per step.)
Tip: We recommend to add experience impact scores to pains and gains only. That way, your experience curve will show a representation of the sum of all pains and gains. Insights like needs or jobs don’t explain anything about the actual state of people in a moment; a need can be positive when it’s satisfied (gain), or bad when it’s not satisfied (pain). Quotes, observations, and data points can have an experience scores associated with them, but make sure to set their weight to 0 so they don’t override the scores of pains and gains.