A journey mapping tool for you
Using customer journeys to align across teams used to be tough. Luckily, there’s a better way. TheyDo makes it easy to standardize and scale customer journey management to improve CX opportunities.
Free forever – no credit card needed



A beautiful customer journey tool
made for modern journeys
We know how important it is to create a shared understanding of the customer. Use TheyDo to visualize customer journeys and see how the pieces of your work fit together. Map insights, personas, opportunities for CX improvement and solutions across user journeys.
Drag, drop, and link everything across journeys
Besides being an intuitive editor, TheyDo creates repositories for all your personas, opportunities for CX improvement, and solutions — create once, link many times.

Capture opportunities and align who is working on what
No more mapping with sticky notes. Get the full picture of CX improvement opportunities and turn them into solutions across journeys with just a click of your mouse.

Track solutions right in the journey — link their delivery teams
One feature, service or process can be a touchpoint in many user journeys. Use opportunities for CX improvement to unlock the hidden links between people, processes and products — all across the customer journey.

Manage work better when epics align with real opportunities
Journeys let you surface opportunities to align who’s working on what type of solution. TheyDo links the entire organization together around the customer journey.

Designed for cross-team collaboration in the cloud
No more versions, files, or missing updates. Customer journey mapping with TheyDo is live. We don’t even have a save button.

Roles & permissions
Admins, Contributors and Viewers — you control who has access to what.

Customer journey templates
Kickstart journey mapping with our customer journey templates or create and save your own

Live links (or old-skool PDF’s)
Link sharing or PDF export for print. You can share any customer journey with anyone.

Comments & activity
Give everyone an update on what happened where. Subscribe to email digest, @mention your colleagues and collaborate asynchronously.
Become Experience-led
Fragmented data drags down lots of teams, keeping them from seeing the big picture and aligning on what’s important. Jumbo is successfully using Journey Management to flip the script within their organization.
Read storyJourneys are becoming the focal point of Van Lanschot’s ambitions to connect the customer experience with business goals. They’re using journey-centric tooling to understand the opportunities and solutions that will make the most impact.
Read storyRob Paauw, Manager customer experience at PostNL, shares how the company's teams are coming together through a journey-centric way of working.
Read storyReady to standardize and scale across teams?




