TheyDo partners with Expoints to turn customer journeys into actionable workflows
TheyDo integrates with the Dutch feedback specialist to enable its clients to improve the customer experience by working as one.
Expoints, Customer & Employee Feedback specialist, and TheyDo, the Journey Management platform, partner up to bridge the gap between journeys and feedback once and for all. For too long, customer feedback has been a source of opportunities for CX improvements that was hard to connect to the right journey steps and pain points. With this partnership, quantitative and qualitative data from Expoints will be unlocked directly in the customer journey within TheyDo. The result: a cut-and-dry overview of the biggest data-driven pain and success points in a customer journey that is more actionable thanks to the visual overview of steps that take place before and after the newly connected data points.
Shared clients can potentially benefit by setting up this connection as it reduces subjectivity in determining which pain point should be prioritized first, human error and time needed for manually entering the most vital customer data. Moreover, an automatization of this magnitude allows large enterprises to make informed business decisions at scale, as Jochem van der Veer CEO and co-founder of TheyDo also underlines: “If you want to get ahead of the competition, you want your teams to focus on the biggest opportunities instead of every opportunity. With the data integration, we’re enabling teams to prioritize the most important problems from any journey across the entire customer lifecyle.”
On a technical level, the partnership entails three innovation horizons where the API will first allow for quantitative data to import into journeys, after which customer quotes and correlations will follow. Managing Partner of Expoints Marcel Rosbergen acknowledges that for modern teams, having this kind of information available in the blink of an eye – rather than having to click through endless tabs and tools – is the way forward for large enterprise organizations that want to take their CX to the next level: “The connection of our powerful platforms is a big step forward for CX professionals. Our clients are excited to work with the combined data.”
Start using the Expoints integration to enable your entire organization to make data-driven decisions that are directly connected to customer journey steps and pain points. Schedule a call or book a demo to learn more about how this new integration can help your entire organization to align, and stay that way.