Path 3 Back to overview

The fundamental flaw of Design Thinking and how to fix it

Design Thinking is incredibly hard to scale. Especially across vertical process-oriented organisations. So what can you do about it?

Flaws of Design Thinking


May 19, 2020


It’s important to understand who your customers are, and why they do what they do. With Personas, you create visual profiles of the most important customer types. This way, your team will share a common language about who your customers are.

Read story