New: the Journey detail page
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A big quality of life improvement thanks to broader journey views
In this new feature release, we again found ourselves engulfed in improving two sides of the same coin:
Journey Properties: How do we more effectively help people to get started, and then quickly understand the potential of Journey Management?
Advanced Journey Properties: How can we help you to automate and integrate Journey Management in your day-to-day workflow?
Ironically, this release shows how the new Journey detail page actually helps both: allowing you to quickly get used to management while doing it more smoothly.
The Journey detail page helps first-time users go from mapping to management far more smoothly thanks to the new ‘Journey Properties’. Furthermore, the more experienced journey managers will experience a great bump in quality of life as a result of ‘Advanced Journey views’ – with more context available in a single view thanks to details, tabs, and tables that show the Journey metadata that matters.
Journey Properties
With Journey Properties, you have far more data available on the top part of your Journey, such as:
Type (for example: ‘micro journey’)
Owner (for example: ‘Charles Dickens’)
Tags (for example: ‘Solution discovery’)
+ Add: Property
Status (done)
Group (product)
Of course, the journey detail page also shows multiple properties:
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A smoother journey workflow
Properties will help you stay in your mapping or structuring insights flow because you’ll no longer be bothered by intrusive thoughts about who actually owns this journey that you’re working on. Or, when you notice that a journey becomes too big in terms of the number of phases and steps, you might want to change the type from macro to micro and cut it up in more manageable ‘chunks’. UX researchers, who often work at the beginning of the triple diamond, may want to push the journey to the next ‘phase’ when they’ve finished the research phase. In short, journeys have now become manageable, even while you’re mapping.
A CX manager who is less occupied with structuring and mapping, but is more of a journey manager, may like to add even more properties such as activity status (to do, doing, done) or group a Journey, Opportunity, or even Solution together by using a tag like ‘B2B’ or ‘CX’. Being able to add these properties helps you set a solid foundation to work in a standardized way and track progress as you map and manage toward a better customer experience.
Advanced Journey Properties
With Tabs, you can fly through your various lists of Journeys, Opportunities and Solutions in one view. Tabs are the breadcrumbs that help CX managers to check on progress, service designers to chart the number of opportunities for CX improvements, and UX researchers to trace impact back, far more easily.
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All in all, we did manage to polish two sides of the same coin for you, by creating views that quickly re-affirm that you’re mapping the right kind of journey thanks to the fully customizable properties such as Owner, Status, Tags and Types that improve the Journey to Opportunity to Solution workflow across your whole organization.