Journey AI: change how your team does research forever

This will change everything about your workflow.

The introduction of Journey AI marks a big milestone. We’re enabling you to streamline your journey mapping process, turning raw customer research into actionable insights in mere minutes and placing them in the context of a journey. Say goodbye to weeks of manual labor and hello to instant clarity.

Maximize your research potential with Journey AI

We know that in the journey mapping process, you usually spend a lot of time on work that doesn’t create the most impact. Going from raw data to your end goal takes too long and often feels like trying to find a needle in a haystack.

One of the most significant advantages of using Journey AI is its ability to analyze large volumes of data and synthesize key insights. It is like having a genius intern at your disposal, any time of day. We’ve specifically trained it to process any qualitative data you upload, whether it is an interview, research report, support tickets, or just a bunch of sticky notes from your workshop.

After you click on ‘Create’, our AI models get to work, and in two minutes you can do a final polish on a fully mapped journey. Behind the scenes, Journey AI is generating phases and steps, identifying and clustering insights, revealing opportunities, mapping these to steps, and providing you with a written summary of the journey.

Customers immediately see the benefits of working with Journey AI. Dafne Ferrando of Avery Dennison says, “What I appreciate the most about Journey AI is its ability to interpret and integrate various inputs within my journeys in a coherent and efficient way. Especially when working with an extensive source of insights, Journey AI is able to extract and categorize key elements that will help us progress in the journey mapping. It is helping me and my organization to speed up and facilitate the journey mapping process.”

A key aspect we kept in mind when designing Journey AI is that you remain the artist. Its goal is not to replace you, but to help you make better journeys, faster. We understand that a journey is not a static snapshot, but something that evolves over time, and keeping journeys relevant and up-to-date is the hardest part. Our team has worked hard to ensure that you hold the reins, ensuring your journey maps are not just auto-generated end products but living documents that evolve with your insights.

Our interface invites you to review and refine the AI-generated insights, make adjustments, and approve each step, ensuring every aspect of the journey map aligns with your vision and goals. This iterative process means your journey maps are dynamic, always relevant and reflective of the latest data and insights. 

By putting control squarely in your hands, Journey AI doesn't just facilitate the creation of journey maps—it ensures they remain vibrant, insightful, and actionable tools that continuously drive your projects forward.

Designed to amplify

Journey AI doesn't just follow algorithms; it embodies the distilled essence of best practices, gleaned from extensive observation and analysis of how top journey mappers operate.

"We've meticulously studied the workflows of the most effective journey mappers in the field," says Justas Petronis, Senior Product Manager for Journey AI. "Our AI replicates their strategies, decision-making processes, and even their problem-solving approaches. It's not about replacing the human element; rather, it's about amplifying it with the precision and speed of AI. By mirroring these expert techniques, Journey AI ensures that the output is not only efficient but also of the highest quality, reflecting the nuanced expertise that only the best in the field can offer." 

We’ve prioritized simplicity and effectiveness from the very first interaction, with the aim of transforming anyone into an efficient mapper, and drastically reducing the barriers of time, effort, and required expertise to craft comprehensive customer journey maps. 

This expands the reach of journey mapping beyond traditional roles such as Service or UX designers and CX managers—inviting a broader spectrum of professionals to engage in this valuable practice and making TheyDo the go-to platform for journey mapping.

Building a secure and trusted AI solution

In the realm of AI, we know that safeguarding data is a paramount concern, and we’ve made it our highest priority. As a result, we’ve developed enterprise-grade data security, making our system robust and trustworthy for companies of all sizes.

Your workspace data is stored and processed within the European Union. In addition, we do not share your data or use it to train models for third parties, ensuring that your data will always stay yours.

With fine-grained control at workspace level, you configure who can access AI. Furthermore, we allow you to delete all AI-generated content from your workspaces simultaneously.

We uphold the highest standards of data integrity, presenting information without distortion or bias. By ensuring data integrity, Journey AI promises trust and authenticity, providing insights that are both accurate and actionable. This dual focus on operational efficiency and ethical responsibility encapsulates the ethos of Journey AI, guiding our continuous effort to enhance the journey mapping process for all our users.

The next chapter

Our Journey AI launch will fundamentally change the way your team does research. But we’re just getting started.

As you start working through troves of research data that remained previously unused, you will develop a more nuanced and complete view of your customer experience based on thousands of insights. Optimists as we are, you’ll also uncover more and more opportunities in your journey hierarchy.

The next iteration of Journey AI will start understanding more about the context of your workspace data. Providing you with suggestions where you need them, it will help you make sure you always link the most relevant opportunity to your journey step.

In this next iteration we’ll streamline insight collection, speed up research synthesis, and help you map an even more presentable journey. This will include features such as generation at scale (insight extraction from massive amounts of qualitative data, e.g. call center calls, support tickets, social media posts etc.), context and classification, content management and multimodal support, Personas and GenAI, and Transcription 2.0.

Our goal is to be the most customer-centric company in the world, and your insights are invaluable to us. Would you like to contribute to shaping our product and roadmap? Reach out to me directly—I’d love to chat.