Best practice customer journey templates & examples
Standardize and enrich your journeys, framework and workflow with templates. Try new setups or create your own.
Pre-loaded just for you
TheyDo comes with several default templates, complete with a pre-defined lane structure and pre-filled examples.

Basic customer journey template
Use this template to map out your first customer journey.

Service blueprint template
Use this template to map the internal actions, processes, and people needed to support a customer journey.

Strategic roadmap template
Use this template to plan when solutions can be expected to go live on a timeline.
Create your own journey templates
We encourage you to create a standardized set of your own templates for everyone in your organization to use.

Journey framework templates
Know who’s working on what solution and be confident that everyone’s priorities are aligned to the context of the customer.

Standardize your journey
management workflow
To scale journey management, we enable you to standardize the way you define personas, opportunities and solutions, too.


Personas
Use personas to create reliable and realistic representations of your key customer segments.

Opportunities
Use opportunities to summarize your insights, focus on the right problem and inspire others to create innovative solutions.

Solutions
Use solutions to capture and prioritize ideas or concepts for new features, products, and services.