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strategy tool
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Simplify the traditional campaign process
Use TheyDo to easily plot a campaign across different markets, countries or brands.
Hassle-free planning
No more messing around with flowcharts and virtual whiteboards – use one system for everything.

Start with a strategic roadmap template
Map goals and deliverables (opportunities or solutions) on a timeline using the template in TheyDo.

Welcome change with open arms
You’ll no longer cringe when new insights arise because they’re clearly organized and reveal new opportunities that everyone understands.

See the impact of different scenarios
Identify the key steps per phase and add the most vital factors that impact your target audience’s journey – all in one view.

The biggest pain points
Identify which customer needs matter the most.

The right channels
Know exactly which channels will best fit a particular persona.

Clear next steps
Get a grip on what to do next.

Impact over time
Visualize current and future journeys, and how they will evolve.
Work better together
Use the journey format to invite everyone into the bigger picture and add solutions to the opportunities that everyone now clearly sees.