Put product experience in context
Go from good to great. Manage journeys to see your products in the context of the entire customer experience.
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Get overview of the customer experience
Prioritize the right customer insights and get stakeholder buy-in for your projects with an approach that lets you plan proactively.
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Align your roadmap with the customer journey
The customer experience depends on how well a solution fits an opportunity in any given journey. Start thinking in systems, not features.
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Manage journeys the way you manage products
Adapt as you go: make journeys small and manageable and connect them together. Great product teams manage their customer experience the way they manage products.
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Share ownership through journeys
Create journeys once, then use them as a blueprint for optimizing your product roadmap, priorities, and alignment.
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Product hierarchy, journey hierarchy
Create a framework for product experience made of journeys. Allow teams to map out the features, content, initiatives, and processes that support any given journey step.
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Enable collaboration across journeys
Your Pxm will deliver when everyone agrees on what’s important to work on and why. You’ll be able to track ownership and close the loop to the customer journey in a collaborative way.
Collaborate on journeys beyond the whiteboard
When journeys become unified in a single system, you not only know who is working on what, but also what's next.
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A single taxonomy
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Journey Owners
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Invite stakeholders to the party
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