Put product experience
in context
Go from good to great. Manage journeys to see your products in the context of the entire customer experience.
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Get overview of the
customer experience
Prioritize the right customer insights and get stakeholder buy-in for your projects with an approach that lets you plan proactively.
Align your roadmap
with the customer journey
The customer experience depends on how well a solution fits an opportunity in any given journey. Start thinking in systems, not features.
Manage journeys the
way you manage products
Adapt as you go: make journeys small and manageable and connect them together. Great product teams manage their customer experience the way they manage products.
Share ownership through journeys
Create journeys once, then use them as a blueprint for optimizing your product roadmap, priorities, and alignment.
Product hierarchy, journey hierarchy
Create a framework for product experience made of journeys. Allow teams to map out the features, content, initiatives, and processes that support any given journey step.
Enable collaboration across journeys
Your Pxm will deliver when everyone agrees on what’s important to work on and why. You’ll be able to track ownership and close the loop to the customer journey in a collaborative way.
Collaborate on journeys
beyond the whiteboard
When journeys become unified in a single system, you not only know who is working on what, but also what's next.
A single taxonomy
Keep your journey management setup organized when everyone speaks the same language.
Journey Owners
Big or small, every journey has an owner. Journey owners get notified of all changes.
Invite stakeholders to the party
Manage rights on all levels. Invite stakeholders to view, and teammates to contribute and collaborate together.
Track activities and get notifications
Give everyone an update on what happened where. Subscribe to an email digest, @mention your colleagues, and collaborate asynchronously
Ewout Schröder – Manager Partner InnovationWe want all our product teams to align their priorities around the customer journey.
Join the experience-led transformation
Bol.com, the leading online retailer in the Netherlands set out to fundamentally change the way they combine Big and Small Data with TheyDo playing a critical role.
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When VEMT started using Journeys to help its customers buy in a smart way, closing deals went a lot faster.
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How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.
Read storyStart product experience management with TheyDo