Need-based profiles

With TheyDo, Personas you create a shared understanding of all your customer types.


Compare your customer types in an easy way.

Need Based Profiles and Personas in TheyDo

One persona for
each customer type

A customer persona represents the mindset of a group of customers.

Give TheyDo a try Persona Template

Track facts about
your customer

It becomes easy to relate to your customer when you show what they say about you.

✓ Use visual quotes
✓ Write a short bio
✓ Track facts and figures
✓ Collaborate with your team

Create rich profiles.
Start with needs.

Dig deeper and track the unmet needs of your customer. Why does the customer hire your product or service? What job are you doing for them?

✓ Track need states
✓ Add personality traits
✓ Jobs to do framework

Create multi-persona Journeys

Turn posters into living documents with beautiful customer journeys.

Learn more

Try TheyDo today

Make beautiful customer journeys

Give TheyDo a try Book a Demo