Need-based profiles
With TheyDo, Personas you create a shared understanding of all your customer types.
Compare your customer types in an easy way.
One persona for
each customer type
A customer persona represents the mindset of a group of customers.
Track facts about
your customer
It becomes easy to relate to your customer when you show what they say about you.
✓ Use visual quotes
✓ Write a short bio
✓ Track facts and figures
✓ Collaborate with your team
Create rich profiles.
Start with needs.
Dig deeper and track the unmet needs of your customer. Why does the customer hire your product or service? What job are you doing for them?
✓ Track need states
✓ Add personality traits
✓ Jobs to do framework
Create multi-persona Journeys
Turn posters into living documents with beautiful customer journeys.