Deliver the customer experience you want

Use customer journeys to decide what to do next and why.


All your personas in one place

Give your customers a name and face, making it easy for everyone to relate to them when making decisions.

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persona mapping
customer journeys

Capture and connect
all customer journeys

Map journeys to demystify your customer behavior. Know what happens where and why when every step in a journey is uncovered.

business challenges

Align projects
with customer problems

Start by defining what part of a business goal or strategy you want to solve.

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Prioritize opportunities for business value

Highlight the most important problems in your customer journey to show what matters most.

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problem finding in customer journey

Prioritize solutions customers need

Prioritizing your backlog becomes easy once you know which solutions fit the real problem you want to solve.

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prioritize and validate solutions

Close the feedback loop

Rally everyone around the customer by updating and sharing your journeys company-wide.

The team behind TheyDo has extensive experience in helping companies get customer-centric, which means the product is constantly evolving.
Wilco Donna Certified Agile Coach (KPN)
share customer journeys

TheyDo helped us define the why behind the customer segmentation data we use to deliver a better service to our customers.

Marc Liem B2B Marketing Albert Heijn

Try TheyDo today

If you’re curious about what your customers need,
you can innovate with TheyDo.

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